Project Description

Team Traffic’s goal is to integrate gaming as a tool into the design process. In the game, users design cars through play. As players test drive their virtual cars the system collects car performance data. A revolutionary AI-informed software then uses the data to generate new car designs. Player can iterate their design, test it in-game, and engineer a unique car best suited for their play style. The team is working closely with design researcher Mickey McManus from Autodesk and action filmmakers Bandito Brothers to explore design through gameplay.

Promotional Video

Final Presentation